Public health has so much potential to be effective since it is (or can be) the crossroads for many disciplines (clinical medicine, research, social marketing, entertainment, etc.). As we've discussed, those countries that embrace technological advances and globalization are thriving while those that could not do this are being neglected.
In the same way, public health cannot use the same old techniques for health promotion, disease prevention, and getting the word out and making people listen. On my last visit to the Gapminder website, I saw that they have introduced "Gapminder World 2006, beta" in partnership with Google, where the ordinary internet user can choose to look at the relationships of the variables of their choice (life expectancy, child mortality, income per capita, etc. etc. etc.) for any country or countries from 1960 through 2004. How much more pursuasive than bar graphs and pie charts!
We have such a great opportunity right now to utilize new technologies and marketing methods that are generally reserved for the private sector.
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